There are 5 main sectors in travel and tourism: I. Hospitality sector II. Attractions and Events sector III. Transport sector IV. Travel organisers and intermediaries sector V. Destination organisation sector (Middleton et al. 2009). According to the AMA (American Marketing Association, 2007) marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients , partners and society at large.